ISE New Products Management

n addition, we have substantially updated examples throughout the text wherever possible.We try to make use of illustrative examples that will resonate with today’s students wherever possible. Of course, we welcome the reader’s comments and suggestions for improvement. There continues to be much new research in new products, and we have tried to stay current on all of these topics. Readers will notice new or expanded coverage of portfolio management, value curve creation, the TRIZ method, crowd-sourcing, crowdfunding,observational research, open innovation, organizational structure, 3D modeling, beta testing, sustainable product development, and frugal innovation,among other topics. We continue the practice of referencing Web sites of interest throughout the text,and we have added the web addresses for several useful YouTube videos and other resources. International products have separate terms, are sold from abroad and may differ from local products, including fit, age ratings, and language of product, labeling or instructions.