Let your data speak Quantitative and qualitative methods - Jean Moscarola - Ems Management Et Societes - broché - Etude

The data in question are texts, articles, books or other documents; numbers, whether accounting, economic or statistical; conversations, speech that is listened to or recorded; still or moving images; things that have been seen or observed. Data are external to us. We approach them with our culture, our knowledge, our convictions, our methods and our own ambitions. This book presents all the quantitative and qualitative methods used in the social sciences to produce knowledge by articulating theoretical conceptualization and empirical observations: making data speak, in the spirit of the scientific approach!