Mindfuck: Inside Cambridge Analytica’s Plot to Break the World - Christopher Wylie - Profile Books - Poche - Essai

Now in paperback. Christopher Wylie, the Cambridge Analytica whistleblower, tells the inside story of the data mining and psychological manipulation behind the election of Donald Trump and the Brexit referendum, connecting Facebook, WikiLeaks, Russian intelligence, and international hackers.'Please please please read Mindf*ck' - Richard Dawkins What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw? In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real. The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christoph