Phaidon – Supreme

To say Supreme has evolved in the past twenty-five years would be an understatement. From its humble beginnings as a small downtown New York skate shop to the hugely influential brand it is today, it's undeniable that the label now reaches every corner of the globe. Known just as much for its defiance and irreverence as it is for its clothing and collaborations -Nan Goldin, Damien Hirst, Takashi Murakami, Comme des Garçons, Nike, Louis Vuitton, to name a few- the brand has carved itself into the canon of the greats. Here we look back on the story, the creations, and the convention-defying spirit that are uniquely Supreme. James Jebbia founded Supreme In 1994. He lives and works in New York City.